Design aware, fashion conscious, tech savvy customers are an increasingly larger part of the demographic of hotel users. Business travel is no longer the preserve of senior corporate managers. To respond to this shift, many major operators and independent innovators have enlarged and further differentiated their brands. This is resulting in less standardization, whether that be F+B offers, room layouts, equipment specs etc.
Inevitably design is an important element of the concept, whilst facilities, service attributes, technology involvement, distribution and personality of the concept are all other essential parts of the puzzles that need to be analysed and put together. Newcomers such as Ace Hotel, Citizen M and Zoku have proven that well-executed concepts can outsmart even the most established players.
“Unique, tailored hotel concepts tend to gain industry wide attention and despite their targeted strategy, often end up as part of the mainstream.” – Rob Sykes, Senior Associate at WATG.
On the landscape of hotel design in concept development over the past 60 years, we have seen a rise in consumer culture, individualism and globalization, more recently the surge of ‘localized’ design, trendy independent ‘lifestyle’ hotels and animated public areas. With the help of technology development, hospitality experience and design will further drive seamless guest-specific customization in room and public area. As a result, modern societies are becoming more complex and trickier to understand.
“The hotel will eventually evolve past one block of rooms with similar themes into a grouping of less dependent room units that are differently customised on an as-needed basis to have themes and settings required by the guest.” – Amal Abdul Rahman, Content Manager at Hotels.ng
What elements are currently on the drawing boards at integrated hospitality design firm, WATG, that will be entering the market in the next few years? Read this article from Hospitality Insights of Ecole hôtelière de Lausanne.
What will technology bring to hotel room of the future and how should hotel balance it will human touch? Read this article from Hotels.ng. and some other great inputs from Hospitality Insights of Ecole hôtelière de Lausanne.
Swiss-based HoCoSo provides solutions for hospitality industry, with a focus on product creation, concept development and product execution. The company specializes in the extended-stay hotel and serviced apartment sectors in Europe, as well as student and executive hospitality education globally.
Jonathan Humphries is the Chairman and Owner of HoCoSo. He brings together teams of global experts to suit a client’s needs.
Jonathan Humphries has almost twenty years’ experience in the hotel and real estate sectors. For the last eleven years he covered EMEA region, supporting the expansion of Marriott International’s fifteen brands. He brought a tailor-made extended-stay Residence Inn by Marriott concept to Europe in 2008. He has been engaged on major acquisitions, renovations, extensions, re-brandings, contract extensions and terminations and created strategic road maps for both countries and cities across EMEA.