Airbnb has built its momentum on hosts that welcome modern travellers at their home, in their families and in their everyday lives. Nowadays, the Airbnb users also include the many travellers that are accustomed to hotels, hence their expectancy of a hotel-like service with instant booking confirmation, privacy and wifi. As a result, Airbnb is trying to create consistency among its offers and be more like hotels, a challenge when confronted with the various idiosyncrasies of the hosts.
Hotel companies, on the other hand, are trying to expand their portfolios and regain market shares by adding brands that are designed to appeal to these travellers. Concepts such as Aparthotel offer great alternatives since it combines a home-like setting with social-oriented public spaces and more functional technology solutions. Business and leisure travellers alike appreciate the ‘home-from-home’ genuine environment that Aparthotel can offer as they enjoy having total independence from a host, yet with a certain degree of service and reliability.
Swiss-based HoCoSo provides solutions for hospitality industry, with a focus on product creation, concept development and product execution. The company specializes in the extended-stay hotel and serviced apartment sectors in Europe, as well as student and executive hospitality education globally.
Jonathan Humphries is the Chairman and Owner of HoCoSo. He brings together teams of global experts to suit a client’s needs.
Jonathan Humphries has almost twenty years’ experience in the hotel and real estate sectors. For the last eleven years he covered EMEA region, supporting the expansion of Marriott International’s fifteen brands. He brought a tailor-made extended-stay Residence Inn by Marriott concept to Europe in 2008. He has been engaged on major acquisitions, renovations, extensions, re-brandings, contract extensions and terminations and created strategic road maps for both countries and cities across EMEA.