Johannes Koelbl (Dipl.-Kfm.)

Research Director with HoCoSo on selected projects

Managing Director at JOKOCON

Accomplished qualitative market researcher specialising in brand positioning, communication strategy, creative copy and product concept development. Over 15 years of experience in coordinating national and global research projects, B2C, B2B and mixed. Main businesses include FMCG, Automotive, Telecommunication, Healthcare, Tobacco, Retail, Finance, Media, IT. For most of his clients Johannes is fulfilling a creative collaboration role, helping to identify the most exciting and original path from creative brief to great work.

Latest projects: Reemtsa (Gauloises Blondes), Jacobs Douwe Egberts (Jacobs Kroenung), Mondelez (Milka chocolate), Telefonica (O2), Deutsche Telekom, Volkswagen, BP (Castrol), Bacardi, Dole

Special interest:
How to do marketing on YouTube
Make start-ups to think marketing

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