Johannes is an accomplished qualitative market researcher, specializing in brand positioning, communication strategy, creative copy and product concept development. He has over 15 years of experience in coordinating national and global research projects, B2C, B2B and mixed. Principal businesses he works with include: FMCG, automotive, telecommunications, healthcare, tobacco, retail, finance, media and IT. For most of his clients, Johannes is fulfilling a creative collaboration role, helping to identify the most exciting and original path, from creative brief to great execution.
Recent projects include:
Reemtsa (Gauloises Blondes), Jacobs Douwe Egberts (Jacobs Kroenung), Mondelez (Milka chocolate),Telefonica(O2), DeutscheTelekom, Volkswagen, BP (Castrol), Bacardi , Dole
Particular areas of interest include:
how to do marketing on YouTube; and make start-ups think about marketing